UTM Insight, hereinafter referred to as "the App," offers UTM parameter insights and tracking capabilities to merchants utilizing Shopify to operate their online stores. This Privacy Policy outlines the procedures for collecting, utilizing, and sharing personal information in the context of installing or utilizing the App in conjunction with your Shopify-powered store.
When you install the UTM Insight App, we are automatically able to access certain types of information from your Shopify account:
Additionally, we collect the following types of personal information from you and/or your customers once you have installed the UTM Insight App: Information about you and others who may access the App on behalf of your store, such as your name, address, email address, phone number, and billing information; Information about individuals who visit your store, such as their IP address, web browser details, time zone, and information about the cookies installed on the particular device.
We collect personal information directly from the relevant individual, through your Shopify account, or using the following technologies: “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.<
We utilize the personal information gathered from you and your customers to offer the Service and ensure the functionality of the UTM Insight App. Furthermore, this personal information is employed for the following purposes: Engaging in communication with you; Enhancing and refining the UTM Insight App; and Offering you details or promotions regarding our products or services.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Your Rights If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@utm.devxpertise.com.